Tapt Website
Redesigned Tapt’s website and visual language for its transition to Shopify and global expansion.
problem
As Tapt expanded its offerings overseas, the company needed to migrate its shopsite to Shopify. This transition was not only a technical upgrade but also an opportunity to refine the brand’s digital presence. The existing website and visual style no longer aligned with Tapt’s evolving identity, requiring a complete redesign to better support international growth and improve user engagement.
solution
Collaborating with the design and development teams, I helped establish a new visual language that shifted from highly stylised 2D animations to a more realistic 3D aesthetic, enhancing clarity and appeal. Beyond launching a fully redesigned website, I created a comprehensive library of over 100 new images, illustrations, renderings, and animations—improving product presentation, streamlining information delivery, and ultimately driving higher customer conversion rates.
The Tapt Home Page
The Tapt Products Page
One example of a PDP Page
