Red Bull Spec Ad
A high-energy CGI spec ad for Red Bull, highlighting its flavour range.
problem
In a competitive market, brands need engaging and memorable content to capture attention and drive interest. Red Bull’s extensive flavour range provides a strong visual opportunity, but standing out requires more than just traditional product shots.
solution
This spec ad leverages CGI to present Red Bull in a bold and engaging way, reinforcing the brand’s energy and refreshment. The animation plays with expectations by first placing the can in a photorealistic supermarket setting before transitioning into a more stylised, visually striking environment—designed to surprise and captivate the viewer. By showcasing the full flavour range in an exciting and immersive format, the ad strengthens brand appeal and creates a memorable connection with the audience.
