Owala Spec Ad
Blending photorealistic visuals with playful animation to showcase the FreeSip Twist range.
problem
Product ads often struggle to balance high-end aesthetics with engaging, dynamic storytelling. Owala’s FreeSip Twist range, with its vibrant colours and unique features, presented an opportunity to explore how CGI could enhance product presentation while maintaining a fun and energetic brand identity.
solution
I created a spec ad that combined photorealistic lighting and materials with highly stylised, playful animation and sound effects. The ad showcased the full range of colours and sizes available in the FreeSip Twist collection while dynamically demonstrating key features, such as the bottle’s unique opening and closing mechanism. The final result was a visually striking and engaging animation that highlighted both the functionality and personality of the product.
