Clothing Brand Spec Ad
Showcasing how brands can launch products without traditional production costs.
problem
Brand launch strategies often rely on high-quality social media content to generate excitement and engagement. However, traditional production methods can be costly, requiring expenses for filming, product samples, and studio setups. For brands looking to minimise costs while maintaining a premium look, alternative content creation methods are essential.
solution
To demonstrate the potential of CGI in brand launches, I created a fully photorealistic spec ad showcasing a fictional clothing brand’s new collection. Set in a dark, atmospheric photo studio, the ad gradually reveals the garments through cinematic lighting and smooth camera movements. The addition of sound effects and a carefully curated backing track enhances the mood, creating a high-end, visually striking campaign—without the need for physical production.
