Australian Grand Prix Spec Ad
Designed a custom livery and 3D animation to generate hype for the Australian Grand Prix.
problem
The Australian Grand Prix is one of the premier events on the Australian sporting calendar, with a strong social media presence. However, I identified a gap in their content marketing—an opportunity to leverage CGI to create high-impact promotional content that could enhance fan engagement and excitement in the lead-up to the event.
solution
Inspired by the Australian Grand Prix’s 2025 branding, I designed a custom Grand Prix-themed livery and developed a full 3D animation revealing the design. Using the strengths of CGI, I crafted hyper-stylised environments alongside a precise 1:1 recreation of the Albert Park Grand Prix Circuit starting line. The final animation delivered a visually striking and dynamic ad, building excitement for the event. A standout moment in this project was receiving recognition and praise from the Australian Grand Prix’s official social media accounts.
